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RichMedia Benefits
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Many compelling benefits exist for using opt-in email campaigns

    An abbreviated list:
  • no printing costs
  • no postage costs
  • increase brand awareness
  • real-time trackable results
  • targeted email lists
  • pre-qualified consumers
  • high response rates
  • extensive demographics
  • personalized messages
  • web site traffic generation
  • can be customized
  • hits decision-makers the way postal mail simply cannot:
  • generates viral marketing
  • no plug-ins or media required
  • shop within the email
  • you can email:
    shopping carts
    order confirmations
    promotions and discounts
    newsletters
    new product introductions

FREE consultations available:
Call or email now! PromoteSite.com has starter packages meet your budget!

Opt-in email versus Banner Ads
Click-thru rates, or the rate at which people visit a web site after viewing RichMedia advertisements or promotional messages, are significantly higher for opt-in e-mail campaigns than for web advertisements.
--Bob Tedeschi, NEW YORK TIMES, August 9, 2006.

  1. Opt-in email is a lot more effective with a 5% - 15% average response rate (and can range from 20% - 70% depending upon the sophistication of targeting), while banners get less than a 1% response rate.

  2. Banner Ads are expensive - $30/1,000 impressions = about $6.00 per visitor.
  3. People read your Opt-in email because they have subscribed!
  4. People can't distinguish whether a banner ad is qualified.
  5. Opt-in email can be sent to precise target markets while banner ads use the shotgun approach.
  6. Opt-in gets quick response: 80% response in the first 72 hours, while Banner Ad campaigns take weeks for final response.

  7. Opt-in ad campaigns can be adjusted & refined quickly, while Banner Ads can be replaced but it's slow and expensive.
  8. Opt-in ads can individualize every message while Banner Ads stay the same & offer the same message to everybody.
  9. Opt-in ads can be forwarded to friends and associates, while Banner Ads cannot.
  10. Every aspect of an Opt-in ad campaign is measureable while Banner Ad response tracking is limited.
  11. An Opt-in email ad campaign can build you an ongoing relationship with new customers, while Banner Ads are a one-shot deal.

    Find new customers, target your audience, get quick response and cut your marketing costs by signing up for your own PromoteSite.com opt-in email marketing campaign. Call us today! (847) 679-8282.

Opt-in email versus Search Engine and Directory Listings
Getting qualified customers to visit your site from a search engine is nearly impossible. Each search engine has its own rules/regulations and requirements.

Search engine place listings by so-called spiders, intricate programs that search advertisments for key-words.These spiders often place listings in the wrong category, thus presenting them to unlikely customers.

In order to use search engines you must know how to optimize your site descriptions, keywords, page titles, and meta-tags, and how to appeal to each specific spider. Each has its own method of determining what goes where. Most marketers are just not experienced enough to take full advantage of search engine placement, and even if they do, these search engine positions deterioriate quickly. If you don't consistently stay in the first few returns, people probably wont get to your page.

Opt in email, on the other hand, hits your target squarely and gives interested buyers a message they have asked to see. It links them right to your site so they can see what you have to offer. Unlike search engines, your message can include graphics and all kinds of embellishments, and best of all, it lands on the desk of people who have asked for it!

Opt-in email versus Direct Postal "Snail Mail"
If there's anything opt-in mail can beat hands down it's direct mail. Postal mail costs more, takes longer, and generates far less response, & let's face it, it's still considered junk mail.

Look what you have to do to get your direct mail campaign together:

Hire a graphic artist to design the mail-out piece, get it printed, buy a list or hire a mail marketer, print and affix address labels on each piece, affix postage, sort by zip, mail it, and wait for . . . what - a 1% return? That means 99 people out of 100 don't even see your offer.

Each piece could cost you $1 or more, and every one of your recipients has to go through the hassle of either mailing you back or calling you on the phone.

And then what do you do with these returns? Send them more information or perhaps a brochure? Call them back? So what if your split-runs finally tell you on which piece works best. 4 weeks has gone buy and plenty of money spent.

Forget it!

Let's talk about opt-in email and how efficient, clean, and cost-effective it really is.

We'll define your market, profile a list of new customers, write up your ad and send it out to them. Instead of a 4 week fool-around at $1 each, this is a 3 day operation costing about lots less, and likely to produce 10 times the response!

  • Every message will be individualized.
  • Each will be enhanced with cool graphics including a picture of your product.
  • Each will contain a link to your site
  • Each wil be purged so everybody only gets one copy.
  • Every one will be read
  • Recipients only have to click to get to you. They don't have to re-mail you anything back.
  • Every message can be forwarded to friends and associates
  • We will track and categorize every response
  • These people will look forward to your next presentation
  • An opt-in email campaign is so far superior to regular postal mail in every way, especially when you get down to the bottom line - more qualified customers for less money
Request a Price Quote and we'll get right back to you and answer any questions you may have and tell you about the exciting results you can get from your own opt-in email marketing campaign!

A note about "SPAM"
"SPAM" is defined as sending unsolicited bulk mail to random lists of people may seem like an inexpensive way to hit the market, but it's dangerous and ineffective. The concept stems from the old method of percentages, where flooding the market with 'X' random ads will produce 'Y' results.

In the first place, Spam messages generate extremely low response rates, and the responses that are received are mostly hate-mail. There are still lots of Spam recipients who will go to great lengths to crash your site and disrupt your business, because many people really object to receiving spam messages. It's becoming more and more illegal, and many states are enacting laws to eliminate it.

Spam will tarnish the reputation of your site and your company, and this unproductive and amateurish marketing stategy will destroy your Internet presence. Don't do it!

Opt in email on the other hand, is always accepted, and if a customer changes his mind and doesn't want any more announcements, all he has to do is opt out. We'll remove him from the list immediately.

Opt in email is the modern way to reach your market, and more importantly, lets people know that you're a responsible advertiser looking to connect only with customers who are interested in finding out about your products and your services.

Call today! (847) 679-8282 or request a Price Quote!
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