Getting Started | PromoteSite.com - Online Marketing, Opt-in Email, Banner Ads, Strategic Linking Programs

Getting Started as easy as 1-2-3

Strategy

Creative services is a natural extension to the list strategy-it is deciding HOW we're going to talk to our prospective customers. The HOW is essentially broken down into a pricing appeal, an emotional appeal and the visual appeal.

Offer Structure
The development of the offer is the KING of creative-it is where we get to introduce a prospect to the product or service that we are selling. We always test multiple offers and prices to generate the lowest cost-per-lead.

Copywriting
The copy writing is where we have an opportunity to create an exciting, emotional appeal. More importantly, it is also where we do further segmenting, making sure that we tailor our writing to match the specific audience we are appealing to.

Package Development
Package strategy is typically the least important variable in determining response rate, but is very important to the overall cost-per-lead. We will typically engineer a package to fit a specific price point, or price range to meet our cost objectives.

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