Help with the terminology
Advertiser
One who advertises, whether on a web site or in a RichMedia email campaign. Also, one who purchases or barters for advertising space on a RichMedia email list. (see sponsor)
Alias
an email address that forwards incoming email to a POP (post office protocol) account.
Announcement List
One way list broadcast to subscribers (who don't post to the list). Used typically to provide web site updates, sales information, company news, and new products/services.
Archives
The past issues of an ezine or discussion list, available either on the web or via autoresponder, FTP, etc.
ASCII
An acronym for "American Standard Code for Information Interchange", used to assign English characters to numbers.
Authentication
see confirmation
Autoresponder
An automated, predefined email reply
bcc
Blind Carbon Copy field in email programs, used to send a message to a large number of recipients without them being able to see each other's addresses.
Bounces
Distributed email message returned because of an error of some kind (such as the address no longer exists).
Catch-all
An email server function that forwards all email sent to a given domain
(anything@yourdomain.com) to a single account. Useful for catching misdirected mail, or for creating email aliases on the fly.
cc
"Carbon Copy" field in email programs, used to send an identical email message to an additional recipient besides the original recipient in the "To:" field.
CGI- Common Gateway Interface
Common Gateway Interface is a specification for transferring information between the Web and a Web server, such as in the case of processing email subscription forms.
Closed Subscription
The owner of an email list must approve all new subscribers before they are added to the list.
Confirmation
A potential subscriber must authenticate their subscription request by replying to an authentication message. Used to prevent others from signing up people maliciously.
CPA - Cost Per Acquisition
Cost Per Acquisition means an advertising arrangement whereby publishers are paid only when subscribers make an actual purchase or acquisition.
CPC - Cost Per Click
Cost Per Click means an advertising arrangement where advertisers (see advertiser) are charged a set amount for each click-through.
CPM - Cost per 1000
Cost per 1000 impressions (see impression)
Creative
The actual copy in an email text or banner advertisement.
Cross-post
Send identical or nearly identical email messages to several discussion groups or forums at the same time.
CTR - Click through rate
Click through rate is used to determine the effectiveness of an advertising campaign in an Internet medium, such as email newsletter or discussion list advertising.
Dedicated Server
dedicated server platforms are list servers intended for an individual company's sole usage. There are many
advantages, including faster server times, security and overall reliability.
Digest
A compiled version of all of a list's posts for a given day/week/month
Double opt-in
A two-part process many lists require individuals to complete in order to get their email address added to a list.
E-mail List
any email mailing list, including announcement lists, discussion lists, ezines, email newsletters, etc.
Emoticon
A short sequence of keyboard letters and symbols used to convey emotion, gestures, or expressions which could not otherwise be derived
from mere text.
example shown in red is a "smiley-face" :-)
ezine or e-zine
An announcement list mailed with regular frequency, containing articles, news, and other useful information on a given topic. Sometimes also used to mean a web-based e-publication (see webzine)
ezine family
A group of five or more unique ezines published by a single publisher.
ezine family
A group of five or more unique ezines published by a single publisher.
Farewell message
See goodbye message
Filter
An email function used to sort email messages automatically.
Flame
An email message, either public (to a list) or private, meant to offend, usually in response to something the flamer doesn't agree with.
Footer
Information at the bottom of list messages containing copyright, subscription/removal information, etc. Sometimes added automatically by
the list software.
Goodbye Message
An automatic email message sent to a list member who unsubscribes.
Hard Bounce
when an email message you have sent is returned to you without reaching the recipient. Often it will be returned with the message "user unknown" or "host unknown." A hard bounce occurs most often because of an error in a subscriber's email address (misspelled, wrong host). You should unsubscribe hard bounces from your list.
Header
1 Information at the begining of list
messages containing things such as nameplate,
masthead, copyright info, table of contents, and so on,
sometimes inserted automatically by the list server.
2
E-mail headers. What an email message uses to
communicate with mail servers, usually invisible to
most email programs.
Host
See List Server
HTML Newsletter
A newsletter sent in Hyper Text Markup Language. This differs from a text newsletter because it allows list owners to send RichMedia publications that can include graphics along with text. Text newsletters consist of ASCII characters only. Since some subscribers' email clients cannot view HTML or subscribers prefer not to receive it, an HTML
newsletter is generally offered as an option in addition to a standard text newsletter.
Impression
One view of one page by one user, used in calculating advertising rates (see CPM)
List Owner
The person who "owns" a given email list. Lists are considered valuable private property because of the time it takes to compile an opt-in list,
etc. (see opt-in)
List Server
The Internet server that controls the distribution of an email list.
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