Whatever your particular challenge, you now have a new medium that will accomplish your objectives in ways you never dreamed possible. It's called Permission Email Marketing.

It quickly, effectively and economically allows you to reach people, one-to-one, who are pre-disposed to learning about your product or service. Built on the foundation of sending messages only to those people who have specifically given their permission to receive them means every message has a greater chance of getting a greater response than traditional advertising -- even direct mail and online banner ads.

Highly targeted audiences, lower costs and dramatically improved response rates all contribute to permission email marketing's outstanding return on investment.

Email marketing experts

At PromoteSite.com we utilize sophisticated, yet easy-to-use technology to help our clients develop, target and track your advertising message. We utilize industry-specific opt-in databases of people who have not only given us their permission to send them emails, but have told us exactly what they're interested in hearing about. Our software tools automatically search through all the data and pinpoint the individuals you want to reach.

Technology and a comprehensive permission-based email network are not the only cornerstones of our business -- so is our expertise. Our campaign specialists will help you select the right audience, create and test your message, focus your campaign, and track results all designed to remove guesswork and drive your ROI.

The Power of Permission Email Permission email: a definition. Permission email is a medium that facilitates interaction between organizations and consumers or businesses which have given their permission to receive promotional messages and other information targeted to their interests.

Why permission email marketing is successful and unsolicited email is not. Unsolicited bulk email, commonly known as spam, is unwanted and typically sent to large numbers of recipients. Companies use bulk email programs as a means to generate business. Unfortunately, when such unrequested email is received, it is often perceived by the recipient as obtrusive and an infringement on their right to privacy -- and is generally ignored and deleted.

Permission email marketing safeguards the consumer's rights by requiring that they confirm their interest in receiving email before they are sent any messages. They must intentionally agree to receive communication by signing up, usually referred to as "opting-in." Additionally, the consumer may unsubscribe from the communication at any time and all email messages are clearly identified as coming from the approved sender.

Advantages of permission email over traditional forms of direct marketing:

• DELIVERS RECEPTIVE AUDIENCES
  Your offer reaches an audience that has already expressed an interest in the topic of your message.
  
  
• LOW COST
  Compared to other forms of direct marketing, email marketing is significantly less expensive.
  
  
• FAST AND EFFICIENT
  Traditional direct marketing programs, such as direct mail, can take months to create and implement. Then, you wait another few months to analyze the results in order to determine success. Permission email marketing campaigns can be executed in days with results trackable in real-time -- giving you immediate feedback while your campaign is in progress.
  
  
• EASY TO TEST, TRACK AND EVALUATE
  Email is an ideal testing medium, offering a range of trackable events. Email enables marketers to test different list sources, combinations of interest categories, various creative approaches, and even elements of timing.
  
  
• HIGH RESPONSE
  Typically, permission email campaigns result in better response rates than traditional direct marketing or other types of online advertising.
  
  
• ITERATIVE LEARNING
  The powerful combination of extensive tracking, real-time analysis of results, and flexible testing allows you to gain insight into your email marketing campaigns very quickly. With permission email marketing you can rapidly test and refine your campaigns to identify the best marketing mix of audience, offer and creative.

  Permission email has been identified as the next generation of Internet marketing. Enjoying significant click-through rates over banner ads and other forms of online marketing, it has experienced phenomenal industry growth and has led Jupiter Communications to predict that commercial email marketing will become a $7.3 billion business by 2005.
  
  Forrester Research reports email use accounts for over 35% of all time spent on the Internet and estimates that 50% of consumers will be communicating via email by 2001. Clearly, permission email has emerged as one of the most powerful Internet marketing mediums ever.